This is Step 2: Business Planning & Getting Ready to Launch. By the end of this step, you’ll have created your business plan and will have all the knowledge, tools and confidence you need to successfully move to the launch stage.


Step 2: Business Planning and Getting Ready to Launch

  • 1

    Welcome to the course!

    • A message from the instructor - Step introduction

    • Introduction to Step 2

    • How to use the online platform

    • What to expect in Step 2

    • Before we begin...

  • 2

    Module 1: Market Research and Competitor Analysis

    • Activity Workbook - Module 1

    • Module 1 overview - video lesson

    • Module Introduction

    • 1.1 Your organisation's sustainability model

    • 1.1 Short quiz on your Sustainability Model

    • 1.2 Your Business Plan

    • 1.2 Short quiz on your Business Plan

    • 1.3 Market Research

    • 1.3 Short quiz on Market Research

    • 1.4 Competitor Analysis

    • 1.4 Short quiz on Competitor Analysis

    • 1.5. Self-reflection questions

    • 1.6. Your experience in Module 1

  • 3

    Module 2: Operational Planning & Risk Management

    • Activity Workbook - Module 2

    • Module 2 overview - video lesson

    • Module Introduction

    • 2.1 Operational Planning

    • 2.1 Short quiz on Operational Planning

    • 2.2 Your Team Structure

    • 2.2 Short quiz on your Team Structure

    • 2.3 Risk Management

    • 2.3 Short quiz on Risk Management

    • 2.4 Quality Management

    • 2.4 Short quiz on Quality Management

    • 2.5. Self-reflection questions

    • 2.6. Your experience in Module 2

  • 4

    Module 3: Your Marketing and Sales Plan

    • Activity Workbook - Module 3

    • Module 3 overview - video lesson

    • Module Introduction

    • 3.1 Your Marketing Plan

    • 3.1 Short quiz on Your Marketing Plan

    • 3.2 Setting up your Selling Price

    • 3.2 Short quiz on Setting up your Selling Price

    • 3.3 Your Sales Plan

    • 3.3 Short quiz on Your Sales Plan

    • 3.4 Your Business Model Canvas

    • 3.4 Short quiz on Your Business Model Canvas

    • 3.5. Self-reflection questions

    • 3.6. Your experience in Module 3

  • 5

    Module 4: Working on your Financial Plan

    • Activity Workbook - Module 4

    • Module 4 overview - video lesson

    • Module Introduction

    • 4.1 Financial Planning

    • 4.1 Short quiz on Financial Planning

    • 4.2 Income, Costs and Profit

    • 4.2 Short quiz on Income, Costs and Profit

    • 4.3 Start-Up Budget

    • 4.3 Short quiz on Start-up Budget

    • 4.4 Your Business Plan

    • 4.4 Your Business Plan template - download to complete

    • 4.5. Self-reflection questions

    • 4.6. Your experience in Module 4

  • 6

    Next steps

    • Review - End of Step 2

    • Exit Survey

    • Before you go...

'This Course was a perception changer for me; I haven't had any lessons like this one before now'

Stella, Program Director Odyssey Educational Foundation Nigeria

The course has been quite helpful and I like the fact that after each lesson you take a decision of what to keep doing, what to stop and what to continue doing, it helped me take decisions needed to help my enterprise. The lesson was structured in a manner that the exercises were also guided so you do not fall off track. Overall I have a better understanding of how to work with my team and start my enterprise with all the vigor needed to excel.

'The course was, and I hope will continue to be, a terrific source of guidance for our project'

Kathy, General Director of the Madagascar School Project

The course worked as a very appropriate and helpful kick start for us to begin to look systematically at how to move forward. It gave us excellent ways to understand the path ahead and to begin formulating questions and ways to check in with the community to really understand the needs that we are trying to address. It was, and I hope will continue to be, a terrific source of guidance for our project.

'The course has equipped me with some basic tools which are important for taking decisions'

Deepak, Director of Equality Empowerment Foundation India

The course has equipped me with some basic tools which are important for taking decisions pertaining to raising the financial health of a social enterprise. Most tools are participatory and can be helpful to improve team knowledge also.


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